An influencer marketing audit involves a comprehensive review of past influencer collaborations and campaign performances to assess their effectiveness, identify areas for improvement, and refine future strategies.

The cost of influencer marketing varies widely depending on factors such as the influencer's reach, engagement rate, content requirements, and campaign duration. Costs can range from a few hundred dollars for micro-influencers to tens of thousands for macro-influencers or celebrities.

An Image Rights Agreement is a legal contract that outlines terms for using images, ensuring clarity and protection in influencer marketing collaborations.

Legal requirements in influencer marketing include transparent disclosure of sponsored content, truthfulness, copyright compliance, adherence to endorsement guidelines, and data protection regulations like GDPR.

Influencer marketing is measured using metrics like engagement rates, reach, conversions, and ROI, along with qualitative factors such as brand sentiment and influencer authenticity.

Influencer marketing works by brands partnering with individuals who have credibility and a dedicated following on social media. Influencers promote products/services authentically to their audience, helping brands increase awareness, reach new audiences, and drive sales.

Influencer marketing works because influencers have established trust and credibility with their audience, making their recommendations more impactful. Additionally, influencer content feels authentic and relatable, resonating with followers on a personal level. This leads to higher engagement, increased brand awareness, and ultimately, more effective marketing results.