Focus on platforms like Instagram, Facebook, X, and TikTok for engaging with your audience, promoting events, and building a community. Consider LinkedIn for B2B networking in the hospitality industry. Tailor your choices based on audience demographics and preferences.

The frequency of your social media posts depends on the platform and your audience's preferences. Generally, aim for consistency rather than overwhelming your followers. Posting 3-5 times per week on platforms like Instagram and Facebook and 5-10 times per week on TikTok can maintain engagement without being excessive. Monitor audience response and adjust your posting frequency accordingly.

You should share diverse content on social media to keep your audience engaged and informed. This includes event promotions, behind-the-scenes glimpses, artist spotlights, user-generated content, exclusive offers, industry news, interactive posts, and promotional content. By varying your content, you can maintain audience interest and effectively promote your business on social media.

Engage with your social media audience by responding promptly, asking questions, running polls, sharing user content, hosting contests, doing live Q&A sessions, creating interactive stories, and showing behind-the-scenes content. These actions foster interaction and build a community around your brand.